Emergence of Chief Client Officer (CCO)
Business need to have a robust method of concentrating on client centricity. The obstacle for any organization today is to offer a smooth and a remarkable experience to their clients throughout all channels with constant brand messaging. The function of a Chief consumer officer (CCO) today is to engage with the consumers, listen to them, guaranteeing terrific experiences for them and earn their trust.
Companies recognize the value of the chief client officer (CCO) as a stepping-stone into functions of greater responsibility and authority. The sudden increase of the chief consumer officer is an indicator that companies lastly appear to be taking their clients more seriously. The primary purpose of developing such a function is for customer engagement and to concentrate on quality of service.
A survey states that 84 % of individuals believe client engagement will surpass productivity as the primary driver of growth.